👉Graphic design is an interdisciplinary profession that involves strategically using aesthetic principles to give order and meaning to visual content. It can describe both a concept and a physical thing: specifically, it is an academic subject, a practice, an industry, a product and a purchasable service.
👉Graphic design is about leveraging aesthetics to help an audience digest sometimes complex content. To better understand this, let’s take a look at some common examples of graphic design’s sub-disciplines and the different information being conveyed:
HOW GRAPHIC DESIGN WORK❓- Logo design – communicates a brand’s identity
- Web/app design – communicates navigational cues, interactions, and written content
- Print design – communicates order and importance of written information
- Cover design – communicates the contents of a book/album/magazine
- Advertisement design – communicates the intended experience of a product for sale
- Label/packaging design – communicates product information
👉We’ve talked about how graphic design uses visuals to convey information, but how does it accomplish this? If information is what we are after, a block of explanatory text would get the job done. But graphic designers will take that block of raw text and use their expertise to creatively style and format the information. The effect is to make the content aesthetically pleasing, meaning it is more likely that a viewer will read and retain the information.
👉This gets to the heart of the advantage visual communication has: it immediately engages the emotions of the viewer. People understand visuals on an intuitive level whereas words build meaning over time, forming into sentences and paragraphs in order to get a point across. Essentially, visual communication is all about a relationship with the audience and understanding what visuals will make them pay attention to. In order to harness the power of visuals, designers break them down into their most fundamental elements and apply tried and true principles to make them speak.
👉CONTACT MORE INFORMATION VISIT COPY HART DIGITAL SOLUTION
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