WHY IS BRAND IDENTITY IMPORTANT?

 👉You don’t need to have a large market share and a huge customer base like other well-established brands. However, having a strong brand identity is critical if you want to receive such benefits as customer loyalty, brand recognition, customer trust, and constant growth. It helps represent your brand’s values and personality and convey consistent messages across all marketing channels.

An increasingly competitive market makes brands come up with something new to stand out. By creating a powerful identity for your company, you’ll be able to find an appropriate position for your brand and create a unique design that people will recognize. As a result, you’ll improve your brand awareness.

Now that you know why brand identity is important, let’s dig deeper and compare the two terms that often evoke confusion.

Brand Identity vs. Brand Image

👉Brand identity :- Brand identity is a set of visible elements like logo, design, and color that helps a brand stand out among its competitors in consumers’ minds. A business owner’s team selects a name, develops a logo, crafts messages and a certain way of communication, creates shapes and visuals, and uses colors to shape a specific image in the minds of consumers.

👉Brand image :- Brand image is the perception a consumer has about a particular brand after interacting with it. Simply put, it’s a result of a company’s team’s efforts to create a brand identity. If it is successful, they shape a positive image.

Elements of Brand Identity

👉Brand identity isn’t merely a logo, it includes more components that you should consider.

• Logo. Logos can be presented in the form of images, texts, and shapes that depict a brand’s name and purpose. Of course, a logo is the key element of a company’s identity since customers usually pay attention to it. You can also use a text logo (a distinct text-only typographic treatment of a brand’s name). More and more companies now choose text-only logos since they are easier to remember.
• Font. Once you decide on your logo, you should think of the corporate font you will use on your website and in different marketing campaigns. Find an attention-grabbing and easy-to-understand font. The best fonts include Proxima Nova, TT Norms Pro, and Helvetica Now. They are used by famous brands like Spotify, Jeep, Bosh, Panasonic, and many more.
• Style consistency. By mentioning style, we mean visual elements of your brand. You should be consistent when it comes to images and other visual elements on your website or in promotional campaigns.
• Shape and form. One more essential component is a shape or form that represents your company and makes people recognize your product. Ensure that you have memorable packaging and an interesting form. For example, McDonald’s effectively utilized a unique element for promotion. Now the iconic “M” form is known all over the world.