👉 In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logo come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks.
👉While a logo’s main function is to help identify, it actually does much more. Let’s take a closer look at what a logo can do for your business or personal brand.
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👉Care must be taken to create well balanced and considered
compositions: photography is a key part of the identity and the use of color
should always feel complimentary to the image. When placing the logo over
photography please choose a pale area of the image to maintain sufficient stand
out.
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